AM/FM Adds Different Audiences Of People That Facebook Can’t Reach: According to Edison Research’s 2019 Infinite Dial study, there has been a -9% loss of Facebook users since 2017 among persons 12+, from 67% in 2017 to 61% in 2019. “With an estimated decline of 15 million users, Facebook ads are reaching fewer people,” says Cumulus Media/Westwood One Chief Insights Officer Pierre Bouvard. Facebook’s losses are most prevalent among younger Americans. AM/FM radio, meanwhile, reaches 30% more 18-34 year-olds and 39% more 25-54 year-olds than Facebook. And AM/FM radio’s monthly reach of 96% of Millennials is not just greater than Facebook (74%) but all social platforms including Instagram (53%), Snapchat (44%), Twitter (29%), Pinterest (29%), LinkedIn (20%) and Yelp (13%).

AM/FM Ads Are Noticed More Than Facebook Ads: A MARU/Matchbox study commissioned by the Interactive Advertising Bureau found spoken word content, like news and weather, generates the highest levels of concentration among respondents surveyed. Concentration with news and weather was 1.5-times greater than concentration with social media. Listening to music, a major AM/FM radio attraction, also saw higher levels of concentration (51%) than for checking social media (44%). “Ads running on AM/FM radio are noticed more because people concentrate more on the AM/FM radio content,” Bouvard surmises.

AM/FM Ads Resonate More: According to the IAB study, news and weather are the most engaging types of content, each clocking in at 79%. Next are music and podcasts, each with 76%. Checking social media generated the lowest levels of engagement at 39%. “AM/FM radio works better because the audience is more engaged with the content,” Bouvard concludes.

AM/FM Ads Work Better Because They’re Exposed More Frequently: Here is where radio's one-two punch of reach and frequency pays off. According to Nielsen’s Total Audience Report, persons 25-54 spend an average of 1 hour and 41 minutes with AM/FM radio daily, 1.7 times more time than they spend with social media on a smartphone. That means they’re exposed to AM/FM radio ads more frequently than ads on Facebook. Says Bouvard, “The more time spent with AM/FM radio, the more times Americans will hear an AM/FM radio ad.”


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RADIO REACHES PEOPLE!
If you’re going to advertise (and you should), it makes sense to spend your advertising money where you get the most results… Radio!

Here are ten reasons why radio is your best choice.

1) Radio sells with immediacy.
Research proves that radio regularly reaches consumers within two hours of their largest purchase of the day. Can there be a better time to reach customers than on their car radio while they are driving to do today’s shopping?

2) Radio sells everywhere.
Radio is the only true mobile medium. In the car, at work, and at play, radio is there…the companion and the advertising force your customers take with them wherever they go.

3) Radio sells with intimacy.
In your personal life, when you have something very important to communicate to someone, which would you prefer – to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice? Radio sells with intimacy.

4) Radio stars in the theater of the mind.
Want a 100-piece symphony orchestra in your ad, an elephant, a chorus, a laughing child, a love song? With word pictures and emotion-evoking sounds, radio’s theatre of the mind stimulates the most emotion-filled pictures the mind can comprehend.

5) Radio escapes advertising’s clutter.
Today’s newspapers average 2/3 ad copy to 1/3 editorial copy. TV spends about 1/3 of its time on advertising. Today’s radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to ads. Radio is the uncluttered medium.

6) Radio is the cost effective medium.
Newspaper rates are up (even though circulation is down). TV ad rates are up (even though viewership is down).Radio advertising costs grew less than any other major form of advertising.

7) Reach is nice, but frequency sells.
Newspaper and TV are reach media – they reach varying numbers of people. Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands – except on radio. Radio is the reach and frequency medium you can afford.

8) Radio’s targeted advertising sells.
Radio’s variety of formats allows you to pinpoint your advertising on the station or stations that best match your customer’s interests. You cannot pinpoint advertising in the broad-reach, scattershot newspaper and TV media forms. Radio’s unique targeting ability saves you money.

9) You’re always on the front page with radio.
With radio advertising you are front and center in the listener’s attention span when your ad is on the air. You’re never buried on page 42 and you’re never surrounded by your competitor’s ads. With radio, you are always on the front page.

10) Radio is an active medium in an active society.
Passive forms of advertising simply list merchandise or tell you where a product is available. Radio is an active medium capable of stirring emotion, creating demand, and selling your product or service. Today’s hotly competitive marketplace demands an active medium. That’s radio!

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WHY CHOOSE SUNNY RADIO?
ONLY locally owned station in SF
Our ad rates are VERY affordable 
No long term commitment needed
Just ONE business per category 
We play fewer ads than most stations!



YOUR ADS PLAY ON ALL THREE 
93.3fm, am1520 SunnyRadio.com
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Call John or Dan at 605-933-1980
John@SunnyRadio.com
Dan@SunnyRadio.com